COOKING WITH YUENGLING
At D.G. Yuengling & Son, Inc., I had the opportunity to art direct and design Cooking with Yuengling. One of the sixth generation daughters, Sheryl Yuengling set the path for the project with deliciously unique recipes. I created a cohesive, yet clean look for consumers all while staying close to the brand. Using Yuengling’s hops, I made the eye-catching logo featured on pages 50 and 51. Together we gave consumers a new, exciting, and tasty twist for their kitchen!
Client: D.G. Yuengling & Son, Inc.
Senior Art Director: Brody Gray
Art Director, Graphic Designer, Lettering: Alyse Ryan
Editor: Sheryl Yuengling and Paul Capelli
Photography: Sheryl Yuengling, Alyse Ryan, Skye Leppo, Ryan Hellings, Chandon Photography
Enjoy Responsibly. D.G. Yuengling & Son, Inc., Pottsville, PA 17901. HERSHEY'S trademark and trade dress are used under license.
